Carolyn Bisson
Director of Research ( Warner Bros. )http://
Profile:
Nearly a decade of experience in media research analyzing the ever changing media landscape. Provide ratings analysis to support the development, production, sales, marketing, distribution and promotion of syndicated properties, such as Ellen, TMZ, Tyra, Two and a Half Men and Friends.
DVR’s vs. VOD
Saturday, March 8th, 2008ABC recently announced it would offer viewers video on demand of some of their hit shows like “Lost” and “Desperate Housewives,” only without the capability to fast forward through the commercials. ABC is doing this in an effort to combat DVR usage. ABC has reported that testing of the product ...
