Cory Treffiletti is President and Managing Partner for Catalyst SF (www.catalystSF.com) and President of The Arkitektive Group (www.arkitektive.com). Cory has been a thought leader in interactive marketing and advertising since 1995, either driving or growing a number of successful interactive agencies as a senior executive with i-Traffic, Freestyle Interactive, Real Branding and Carat Fusion. In addition, Cory is a serial entrepreneur and business owner who has launched marketing efforts for IUMA (formerly a division of eMusic), Sharkle (a division of ViTrue) and others. Cory has worked with some of the world’s top brands, including BMW, Kodak, Western Union, Warner Bros., and Electronic Arts. Cory is frequently asked to speak at agency and publisher summits and conferences and writes a weekly (Wednesday) column for Mediapost (http://blogs.mediapost.com/spin/) as well as a daily Blog for the Online Advertising Resource on About.com (http://onlineadvertising.about.com). Additionally, Cory is the internet advertising industry’s confirmed #1 Pearl Jam fan, having attended more than 45 shows since 1991.